ORIGINAL MUCK BOOT COMPANY PARTNERS WITH PRESTIGIOUS WESTMINSTER KENNEL CLUB

January 09, 2025
• Trends • Product Reviews

Muck Boots to be an Official Sponsor at the 149th Annual Westminster Kennel Club Dog Show in February 2025

The Original Muck Boot Company partners with The Westminster Kennel Club as an official sponsor at the 149th Annual Westminster Kennel Club Dog Show presented by Purina Pro Plan in February 2025. Serving as an official sponsor, Muck will outfit show ambassadors who are dog handlers and work with The Westminster Kennel Club on social media integration to celebrate the renowned event and mutually shared sentiment for dogs.

“We are excited to partner with The Westminster Kennel Club and their prestigious dog show,” said Chris Lorenzo, vice president and general manager at Muck Boots. “From working dogs on farms and ranches to companion pets, our customers have dogs that are a central part of their lives. Through this proud partnership we will celebrate this common passion.”

The 2025 Westminster Dog Show will take place in New York City in February 2025. Daytime events will kick off on February 8, and will be held at the Jacob K. Javits Convention Center on all three days. The evening events on February 10 and 11, including group judging and the Best in Show ceremony, will take place at the iconic Madison Square Garden. The Original Muck Boot Company will be visible through signage, cross marketing promotions, social media content, and product seeding to Westminster ambassadors.

“We are thrilled to add The Original Muck Boot Company to our official sponsor roster in 2025 and look forward to a long-term partnership with the lifestyle brand. This partnership is a fantastic fit as Muck provides a best-in-class product for dog enthusiasts. Our audience knows that no weather can stop us from being outside with our dogs, so it’s quite fitting that Muck joins us to showcase their versatile boots.”

Continued Lorenzo, “We are the ‘Official Boot of Dog Walkers,’ to a community that needs comfortable boots that can perform in any condition while working and playing with their dogs. Partnering with ‘The World’s Greatest Dog Show’ is a perfect match and way for us to reach handlers, guests, and viewers at home.”

About The Original Muck Boot Company

It all started with a universal problem – muck; wet, messy, muddy, dirty muck. Determined to find a solution for keeping feet warm and dry through it all, Muck Boots began, out of necessity, to build premium, protective, reliable boots that offer exceptional comfort in every element. That’s how The Original Muck Boot Company was born, providing 100 percent waterproof boots and footwear that withstand the muckiest situations in every season. From farming, ranching and gardening, to hunting, outdoor adventuring, and now as the ‘The Official Boot of Dog Walkers,’ Muck continues to innovate, experiment, and test products in every single element – because outside, there are way more than four seasons.

Follow Muck at: @Facebook.com/muckbootco

OR @instagram.com/muckbootco

The Original Muck Boot Company is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. www.muckbootcompany.com

About The Westminster Kennel Club

The Westminster Kennel Club, established in 1877, is America’s oldest organization dedicated to the sport of dogs. It hosts the iconic, all-breed Westminster Kennel Club Dog Show, the second-longest, continuously held sporting event in the U.S. after the Kentucky Derby and, since 1948, the longest nationally televised live dog show.

The Club’s mission is to enhance the lives of all dogs by celebrating the companionship of dogs and promoting responsible dog ownership and breed preservation. The Club advocates for purpose-bred dogs, with an understanding that each breed has a legacy and history that deserves to be taught, honored, and preserved. The Club uses education to raise awareness and encourage owners to conscientiously select dogs that are the right match for their families.

The annual dog show—a conformation competition for purpose-bred dogs—and the Masters Agility Championship and Masters Obedience Championship—where dogs from all backgrounds are eligible to compete—make Westminster Week, with thousands of dogs from the U.S. and around the world, a pinnacle experience for any dog lover. The Westminster Kennel Club Dog Show has captivated canine enthusiasts for more than a century.

Learn more at westminsterkennelclub.org. WESTMINSTER. There’s only one.

Fido Friendly was provided product for review at a future time